How to Use Simple Tag and Ping Marketing Techniques (To Boost Your Site's Ranking, Traffic and Sales)
If
you're just heard the phrase 'Tag and Ping' and scratching
your head in puzzlement - this article may be worth your
time. Not that Tag and Ping is some magic marketing formula
that will deliver untold riches. It won't.
It
is just one more marketing tool professional online marketers
are using to give their site or sites a competitive edge
over their competition. It will help put your site on
the Internet map and if done right, Tag and Ping will
deliver plenty of very targeted traffic to your sales
pages. It will boost your rankings and increase your
sales.
Tag
and Ping is one of those simple, yet relatively unknown
marketing techniques savvy Internet Marketers have been
using and trying to keep quiet for years. To truly understand
how Tag and Ping works, you will have to know some basic
background information on keywords, blogging, tags, and
how all these can work in sync to deliver traffic, links
and sales to your site.
What
are Blogs?
Most
web users will know a blog is an online journal where
bloggers post their daily or hourly entries (their opinions,
views, info, links) on any subject that interests them.
The most popular blogging systems are Blogger.com (owned
by Google) Bloglines (owned by Ask Jeeves), LiveJournal,
and many professional marketers use the free WordPress
software which they can host on their own websites.
Each
blog has its own RSS feed - RSS stands for Really Simple
Syndication although its original acronym stood for Rich
Site Summary. These RSS feeds broadcasts the information
in the blog posts to all concerned parties - those who
have subscribed and use an RSS reader or aggregator.
Or more commonly, subscribers use the FireFox browser,
Google Desktop, or MyYahoo to access their favorite RSS
feeds. The next version of Windows will have RSS embedded
into its operating system.
What
are Tags?
Tags
are really another name for keywords. Most surfers will
know keywords are the exact words Internet users type
into search engines to find what they're looking on the
world wide web. Tags work in the same way and are a form
of social bookmarking, a way of classifying and accessing
all that content in all those countless blogs.
Many
major blogging directories such as Technorati use tags
to serve up the information to its patrons. One simple
technique to create a tag in Technocrati:
Or
if your blogging software supports categories; this will
be recognized by Technorati as a tag.
What
the heck is a Ping?
A
ping is a simple way to notify the different search engines
to let them know that your blog has been updated. You
call up or ping your blog post.
You
bookmark or place an entry in any one of the countless
blogging sites such as Technorati, Furl, del.icio.us,
Blinklist, Flickr --- you go to these sites and click
your blog or tag to inform them you have updated your
blog. Many blogging systems will automatically ping your
blog updates.
Or
you can do this manually, for example Technorati's ping
form is here: http://www.technorati.com/ping
Simple
Way to Ping
If
this is still confusing to you, one simple way to ping
your tags/blogs is to use a site like: http://pingomatic.com/
and
it will automatically ping your blog in many of the most
popular blogging services.
Enter
The Online Professional Marketers and It All Hits the
Fan
Of
course, online marketers have long discovered that the
whole blogging system - blogs, rss, tags, pinging - is
an excellent marketing vehicle. One great marketing system
delivering targeted traffic to their products and services.
It
really is a corruption or commercialization of blogging
and this surely wasn't the idea the original designers
of blogs had in mind. But the whole blogging system is
so lucrative, many professional marketers (the author
is pleading the fifth!) are using blogging systems like
WordPress to create mainly marketing sites that may have
little resemblance to a real blog. It just uses the backbone
structure of blogs, RSS, Tags to give their sites a slight
competitive edge in a very competitive world.
As
we saw with the 'comment spam' there is a great likelihood
that Tag and Ping will be misused and further antagonize
the blogging purists. So if you are going to use Tag
and Ping make sure you're creating valuable, usable content
- then most sites will want to link to your site anyway.
Content is still king no matter what tricks the professional
marketers want to use. Always will be!
Using
a Simple Tag and Ping Marketing Technique With Technorati
To
explain further the whole idea of Tag and Ping. Lets
just walk through a marketing system you can quickly
create using Technorati - one of the most popular blogging
services.
First,
sign your blog up with Technorati. This is quite a simple
procedure. Just upload a photo, doesn't have to be of
you - your site's logo will do. Register your profile
with your 20 or so tags relating to your blog. Make sure
these are keywords you're marketing with your blog. Then
you have to place the Technorati code on your blog for
a link back.
Next,
you must understand that Technorati creates a landing
page for each tag in their system. This page is made
up of four parts:
-
Flickr Photos
-
Recent blog posts tagged with that keyword or phrase
-
Who's Blogging About sidebar which links to any profiles
of blogs that those same keywords or phrase in their
profile
-
Links from Furl for the same tag
So
to take full advantage and to use this marketing technique
you have to sign up with both Flickr and Furl. Your aim
is to get your links in all four spots on this Technorati
landing page for your tag or keyword. When signing up
for Flickr, many marketers use their site's name for
their Flickr username - just use a dash instead of a
dot in your site's url. You can use a photo of the product
they're promoting to get a link from Flickr in the top
spot on the Technorati landing page. Pick your tags and
description for the product.
Set
up a Furl account and download the Toolbar - bookmark
a few sites to get the hang of how its done.
Now
You're Really To Put Everything Together To Tag and
Ping
1-
You can start with the Flickr photos at top of the Technorati
page.
Just
post a photo or cover image into your Flickr account,
making sure you tag it and use a catchy headline in your
description. Link it to your landing or affiliate page
url.
2
- Next, make the first of your blog posts on your particular
subject or product to your blog, making sure you tag
it with your keywords and then ping Technorati. Make
all your posts good content, reviews, product information
or free downloads. Your entry will appear on the top
of the list for that tag shortly in Technorati.
3
- Furl your blog post and your landing/affiliate page
with your tags to make sure your entry/post is listed
the bottom section of the Technorati page for your tag.
To
work this system, add another blog post every few hours,
Tag and Ping, plus Furl your posts. For better results
you can sign up for countless other social bookmarking
sites and bookmark your pages. Here are just a few good
ones: del.icio.us, blinklist, moreover, icerocket, weblogs...
Flickr,
Blog, Tag, Ping, Furl
This
is just one Tag and Ping method - professional marketers
have countless systems and sites working many variations
on this relatively new marketing technique. But the information
given above should get you started on your own Tag and
Ping marketing system.
Remember,
blogging and RSS are the wave of the future, make sure
you're geared up to take advantage of all they have to
offer. You must have at least one blog on your site.
Use WordPress if you can - Blogger will do in a pinch!
Just
make sure you're using some Ping and Tag marketing techniques
to harvest all those links, traffic and sales for your
site. This is one marketing technique you should now
be using. Just remember to Flickr, Blog, Tag, Ping, Furl
- Rinse and Repeat!
by
Titus Hoskins
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