Top
10 Shopping and Classifieds – Apparel and
Accessories sites
Hitwise Releases US Travel Report
The Hitwise US Travel Report contains key insights
and information about the online travel industry
- one of the largest and highly competitive e-commerce
categories. This report helps travel marketers
understand the competitive online travel landscape
and provide insights on how travel shoppers are
using search engines to navigate to travel websites.
Below are some findings from the report:
The market share of visits to travel meta-search
engines Kayak and Yahoo! FareChase increased by over
70% from May 2005 to May 2006.
There is a large amount of comparison shopping that
occurs within the Travel category, with nearly
44% of Travel website visits going to another Travel
website in May 2006.
The Travel category is more competitive than online
retail: In May 2006, 38% of visits to Shopping & Classifieds
websites went to another Shopping & Classifieds
website.
Fast Mover - Redbook Magazine
www.redbookmag.com
Position week ending August 5: 524,759
Position week ending August 12: 3,001
Positions jumped: 521,758
The Redbook Magazine website (www.redbookmag.com)
jumped up 521,758 spots among all websites for the
week ending August 12, 2006. The Redbook Magazine
website increased its market share of visits by 243
percent for that week.
According
to MediaPost in February 2006, Redbook announced
that the publication was partnering with
MSN: "RedBook…is teaming with MSN to launch
an online version of one of the magazine's editorial
features. The feature, called "Real Life, Healthy
Life" appears each month in the magazine; it
follows the progress of three women trying to lose
weight in order to lead a healthier life. The online
version will now appear on a new website that can
be accessed through the MSN Lifestyle portal."
According to Hitwise Clickstream data, the partnership
seems to be paying off for the week ending August
12, 2006 as MSN Lifestyle sent Redbook 38 percent
of their online traffic.
Article
continues below
Category
Spotlight: Shopping and Classifieds – Apparel
and Accessories
This
category includes businesses that sell clothing,
apparel and accessories, both online and offline.
The data below is based on All sites » Weekly
rankings for the week ending 08/19/2006 » Ranks
by 'Visits'.
Top
10 Shopping and Classifieds – Apparel
and Accessories sites |
| 1. |
Victoria's Secret |
| 2. |
Old Navy |
| 3. |
Zappos.com |
| 4. |
American Eagle Outfitters |
| 5. |
Gap Online |
| 6. |
L.L. Bean |
| 7. |
Abercrombie & Fitch |
| 8. |
Hollister Co |
| 9. |
Lands' End |
| 10. |
Hot Topic |
Top
10 Shopping and Classifieds – Apparel
and Accessories sites
The
average session duration for the Shopping and Classifieds – Apparel
and Accessories category during the week ending
08/19/06 was
9 minutes, 27 seconds
which represents a 0% change compared with last week.
Case
Study From Hitwise Intelligence – Bill
Tancer
MySpace and Google: What do the Numbers Say?
August 08, 2006
Yesterday morning (prior to the deal being announced)
I presented on the Search Engine Landscape Panel
at SES San Jose. During the second half of my presentation,
I discussed the opportunity/threat that MySpace poses
to the search engines, primarily Google.
In January of this year, Google received a little
over 4% of their traffic from MySpace in our U.S.
sample. As of the week ending July 29, that percentage
has grown to almost 11%, making MySpace the #1 upstream
site for Google. Here's the chart from my presentation
that shows the trend of traffic from MySpace to Google
from Google's perspective.
Since over the last year there has been no formal
relationship between the two companies, this high
volume of traffic flowing from MySpace to Google
would most likely be the result of users using their
Google toolbar or manually navigating to Google while
engaged in their MySpace session. It would seem that
this represents a great opportunity for Google to
monetize a portion of that audience through AdSense
listings and increase search traffic through greater
exposure on MySpace.
