Facebook has launched a camera app for the iPhone which offers similar functionality to Instagram, only six weeks after purchasing the company for $1bn.
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The app, which is called Camera, is available on the iPhone for free and has been created in a bid to enhance the Facebook photos mobile experience.
However, it has been compared to Instagram, the photo app Facebook paid $1bn for at the start of April.
Camera lets people share multiple photos all at once, add captions, tag friends and layer on different filters to change the look of the photos – in a similar fashion to Instagram.
Despite having made the large offering for the photo-sharing app (which has yet to generate any revenues) last month, it could take Facebook up to 12 months to actually own Instagram because of an obligatory competition probe into the deal.
It is understood that Facebook had been working on an ‘Instagram rival’ for some time and ‘Camera’ is the result of that work.
Crucially Facebook’s dedicated photo app is all about creating images for sharing on Facebook and seeing fellow Facebook users’ images.
While Instagram is about creating photos and sharing them across the different social networks such as Twitter, Tumblr, Foursquare.
Mark Zuckerberg, Facebook’s founder and chief, stated at the time of the deal last month that he would not shut down Instagram once it came under Facebook’s control.
The ways in which the social network will look to integrate Instagram into its offering are not yet known.
Facebook is struggling to monetise its mobile offering – something it disclosed ahead of its recent IPO – which has been blighted with problems since floating last week.
Some of the social network’s new shareholders are now suing Zuckerberg after the share price tumbled in the first week.
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