Google’s search engine is to undergo one of its biggest overhauls over the next few months, by trying to provide ‘answers’ and not just web links, to user queries.
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Instead of surfacing a list of blue web links, the new Google search engine, will also present more facts and direct answers to search queries at the top of the results page.
By employing ‘semantic search technology’, the world’s most popular search engine is going to endure its biggest makeover yet, as it attempts to stay ahead of the curve and maintain its spot as the market leader.
The changes, which will see more answers, rather than just web links, surface on each search results page, resemble Wolfram Alpha’s approach, a British computational search engine which tries to answer queries, rather than supply a list of websites.
Google now seems to moving towards the same model and may soon begin providing one answer to a search query, instead of thousands of links to different sites.
Since the rise of Twitter and information updates in real-time, Google has been trying to update its core search service, to make it as relevant and timely to each user.
However, despite having enjoyed a partnership with the microblogging site for two years, which allowed the search engine to index and surface tweets in the body of its search results, it has failed to negotiate the same deal again. This has left Google without up-to-the-minute news in the body of its search results – beyond its Google News service.
The changes will not affect its keyword search system – but will see the company blend this with the semantic search technology.
It is likely to affect the millions of websites which rely upon Google’s current page-ranking results.
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