The Voice won the ratings war against Simon Cowell’s Britain’s Got Talent over the weekend with the Syco boss mustering an “irritated congrats” for the Beeb.
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An average of 9.5 million viewers tuned in to watch the third episode of new BBC talent show compared to 9.1 million for ITV’s rival Britain’s Got Talent on Saturday night.
The BBC said that during the 8pm twenty-minute crossover of the two shows, The Voice averaged 10 million, against 6.2 million for Britain’s Got Talent.
Auntie’s singing competition beat the ITV show by a 3.8% share in the audience reaching 41.1% when it aired between 7pm and 8.20pm, while ITV’s talent show had a 37.3% share during it’s 8 – 9.15pm broadcast slot.
But ITV said Saturday’s broadcast of Britain’s Got Talent was watched by a peak audience of 11.9 million (including ITV’s +1 channel) representing a 47% share of viewing while The Voice peaked lower at 10.7 million.
BGT creator and panel judge Cowell took to Twitter to offer congratulations to BBC 1 controller Danny Cohen over the victory:
He wrote: “A slightly irritated congrats to Danny and the BBC.”
Unfazed by the victory Cowell then went on to point out the novel advantage the ITV show held saying, “You didn’t have a dancing dog!”
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